The 2025 job market is a paradox. While 74% of companies report that AI has improved the quality of their hires, nearly a third of tech professionals are so frustrated by the automated process they are considering leaving the industry entirely. For coaches and resume writers, this chaos is an opportunity to help job seekers.

In this open call, we’ll cut through the noise and cover the critical hiring trends you must understand to guide your clients effectively. We’ll focus on how you can help them navigate the new AI gatekeepers and stand out as an authentic, can't-miss candidate.

We’ll explore:
🔹 How the Authenticity Test is Changing Search: 77% of recruiters now vet candidates on social media to verify their brand and judgment. What specific LinkedIn and networking strategies can you teach clients to build a trustworthy presence that stands up to this new level of scrutiny?
🔹 What "Prove It, Don't Just Claim It" Means for Strategy: When a resume isn't enough proof for 58% of recruiters, how can clients leverage their social media activity and networking conversations to demonstrate their skills and expertise in action?
🔹 How to Help Clients Use Authenticity as an Advantage: Amidst a flood of AI-generated CVs, human connection is paramount. This is why 71% of employers still count on employee referrals as a key source of successful candidates. How can your clients use this to their advantage?

We'll also answer your questions about CTL & RWA programs and share details about the upcoming Certified Hidden Job Market Coach (CHJMC) course starting October 7 & the AI Microcredentials starting October 10.