Choose Your Certification or AI Credential (25% Coupon at Checkout)
Surveys show 70% of employees say their sense of purpose is defined by their work. Yet, in an era of layoffs and AI disruption, relying on a single employer to provide that purpose (or "stable" paycheck) is a dangerous strategy.
The struggle to find fulfillment and to communicate their unique value are connected. They can't find the right roles or build a brand around what they want to be known for because they lack the brand definition to connect the dots between who they are and what they do.
Without a clear personal brand, they are trying to fit into boxes rather than building a career, leadership style, or business that fits them and attracts opportunities.
They need a compelling reputation and authentic, strategic positioning that open new doors as the workforce shifts.
With the Certified Personal Branding Strategist, you'll get tools to unearth their unique promise of value and turn it into a future-proofing career strategy.
In the CPBS program, you will master the Extract, Express, Exude model to help clients:
Help clients identify the values, passions, and purpose that serve as their internal compass, giving them the stability to flex and pivot as industries change.
Teach clients to analyze the market, find the gaps, and craft a Positioning Statement that articulates exactly who they serve and the specific problem they solve.
Create differentiation through a strong brand doesn't please everyone, but magnetically attract their ideal audience.
Empower clients to enlist strategic storytelling to cut through the noise of AI-generated content.
Guide clients to build a consistent communications plan, from networking and social media to thought leadership, ensuring they are known before they enter the room.
Start today with the self-paced program and join the live webclass starting Feb. 10th at no additional charge.
Become a Certified Personal Branding StrategistUse the Coupon Below Today to Save 25%
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Note: After you pay, you will be redirected to a page to add the 40% off membership deal if desired.
Master the 3-Phase Personal Branding Process: Extract, Express, Exude
The CPBS program provides a structured, science-backed methodology to take your clients from confusion to clarity.
Phase 1: Extract
Unearth the Unique Promise of Value
You cannot build a brand on a foundation of sand. You will learn to use positive psychology frameworks and deep inquiry to help clients understand who they are before they decide what to do.
Use strengths framework to help clients focus on areas where they can deliver consistent, near-perfect performance rather than wasting energy fixing non-critical weaknesses.
Use the Personal Brand Profile to map your client's values, passions, and purpose, ensuring their career aligns with their internal drivers.
Get tools to understand external perceptions and identify the gap between how a client thinks they are seen and how the world actually sees them.
Phase 2: Express
Communicate to Engage the Target Audience
Once the brand is defined, it must be articulated. You will learn to help clients translate their background into a compelling narrative that resonates with decision-makers.
Move clients beyond "elevator pitches" to professional Introductions that start conversations and convey confidence.
Help clients transition from "Experts" (who know a lot) to "Authorities" (who are known for what they know) by developing their unique point of view.
Learn to craft bios that blend Rational Attributes (what they do) with Emotional Attributes (who they are), creating a story that connects on a human level.
Phase 3: Exude
Build Trust Through Consistency
A brand must be lived. You will gain the tools to help clients build a digital and physical presence that reinforces their reputation 24/7, using authenticity to avoid that "always on" feeling and burnout.
Guide clients on how to use social media not just for "likes," but to build a community of advocates and establish thought leadership.
Teach clients how to leverage blogging, public speaking, and volunteering to increase their visibility, credibility, and likeability.
Help clients build the mindset and skills of consistently sharing their brand and building relationships to attract opportunities throughout their career.
Plus, get practical tools to build your business!
This program goes beyond giving you tools to help clients. You will receive tools to help you create a sell a personal branding program, worksheets to use with clients, and a bonus session on pricing and packaging services.
Certified Personal Branding Strategists receive:
Interactive Webinars
The program is taught in 5 live, 90-minute webinars, where you’ll learn about personal branding concepts, apply them to your own brand, and build your process to use with clients. You'll actively engage to define and articulate your personal brand while learning how to implement the process with clients.
(All webinars are recorded in case you cannot attend live.)
Ready-to-Use Plans and Checklists
You'll receive activities and coaching questions to extract, express, and exude your brand and stand out in the coaching marketplace. You'll also walk away with workbooks and checklists to use in guiding clients through the personal branding process.
Ongoing Support
This isn’t another course that just sits on your hard drive! We’re here to help you implement. You’ll have the opportunity to work through activities and integrate the materials into your practice as you go. Plus, CTL CEO Marie Zimenoff is available to answer any questions you may have and consult with you as you establish or adjust your process.
Accountability & Social Proof
You'll complete short assignments as you go to demonstrate learning and walk through integrating the materials into your practice! You’ll receive a PDF certificate and logo for your website, plus designation as a Certified Personal Branding Strategist. This is a lifetime certification that does not require membership or renewal.
Continuing Education Credits
This course qualifies for 7.5 CEUs.
Why your colleagues love the CTL & RWA programs…
Amy Gamblin
AI Microcredential Student
This course provides practical information, offering real, hands-on ways to integrate AI tools into coaching, job search strategies, and client engagement. Every session gave me something I could apply immediately.
Jeff Rothman
CCTC Certification Student
My clients are at mid-career and beyond, and the CCTC program enabled me to acquire tools and resources that are more relevant to that audience than I've found in a lot of other training.
Laura Johnson
CIA All-In Community Member
The CIA community and resources are invaluable. The support and sharing continue to be why I stay in this group. The willingness to lift each other up and the latest resources and information are unmatched in our industry.
Frequently Asked Questions
When do the offers expire?
All Cyber Week offers, discounts, and bonuses expire strictly on Wednesday, December 3rd, at 11:59 PM PT.
How does the 25% Off work?
The 25% discount applies to the full tuition of any lifetime certification, AI microcredential, or CIA membership when purchased separately. The price will be reflected at checkout.
What are lifetime certifications?
Our certifications require no annual renewal fees or membership to maintain the designation. (This does not include the AI Microcredentials, which do require renewal).
How quickly can I get started?
You'll receive an email to access your course portal immediately after you purchase. Look for an email from marie (at) mail.careerthoughtleaders.com
Get the deal before it ends!
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